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Hooked : how to build habit-forming products

by Eyal, Nir (Author), Hoover, Ryan (Author)

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Summary

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern unlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model - a four-step process embedded into t... Full description

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