Hooked : how to build habit-forming products
by Eyal, Nir (Author), Hoover, Ryan (Author)
Summary
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern unlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model - a four-step process embedded into t... Full description
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