Hooked : how to build habit-forming products
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern unlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model - a four-step process embedded into t... Full description
- The habit zone
- Variable reward
- What are you going to do with this?
- Case study : the Bible app
- Habit testing and where to look for habit-forming opportunities.