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Hooked : how to build habit-forming products

by Eyal, Nir (Author), Hoover, Ryan (Author)

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Summary

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern unlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model - a four-step process embedded into t... Full description

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Table of Contents:
  • The habit zone
  • Trigger
  • Action
  • Variable reward
  • Investment
  • What are you going to do with this?
  • Case study : the Bible app
  • Habit testing and where to look for habit-forming opportunities.
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