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Unlocking the customer value chain : how decoupling drives consumer disruption

by Teixeira, Thales S. (Author)

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Summary

"Based on six years of research, Harvard Business School professor Thales Teixeira shows how and why industries are disrupted, and what established companies can do to respond -- as well as what potential startups must master if they hope to gain a competitive edge. As it turns out, there is a patte... Full description

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