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Unlocking the customer value chain : how decoupling drives consumer disruption
by Teixeira, Thales S. (Author)
"Based on six years of research, Harvard Business School professor Thales Teixeira shows how and why industries are disrupted, and what established companies can do to respond -- as well as what potential startups must master if they hope to gain a competitive edge. As it turns out, there is a patte... Full description