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Blue ocean strategy how to create uncontested market space and make the competition irrelevant (Your coach in a box)

by Kim, W. Chan.

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Summary

In a book that challenges the typical entrepreneurial strategy, W. Chan Kim and RenEe Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans": untapped new marke... Full description

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