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The ultimate question 2.0 how net promoter companies thrive in a customer-driven world (Your coach in a box)

by Reichheld, Frederick F.


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An expert in the fields of customer satisfaction and retention, Fred Reichheld is the mastermind behind the Net Promoter concept. In this revised and updated edition of his best-seller The Ultimate Question, Reichheld and his colleague Rob Markey detail how business leaders have taken their principl... Full description


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