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The new rules of marketing & PR how to use news releases, blogs, podcasting, viral marketing, and online media to reach your buyers directly (Your coach in a box)

by Scott, David Meerman.

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Summary

David Meerman Scott is a marketing strategist, entrepreneur, and the author of the number one best-seller, The New Rules of Marketing & PR. The Internet has profoundly changed the way businesses communicate with current and potential customers. This one-of-a-kind guide includes a step-by-step action... Full description

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