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Summary
"From the bestselling author of Drive and A Whole New Mind comes an exploration of the power of selling, which each of us does every day--whether we know it or not. According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. More than fifteen million people earn their kee... Full description
Table of Contents:
- Introduction
- Part 1: Rebirth of a salesman. We're all in sales now ; Entrepreneurship, elasticity, and ed-med ; From Caveat Emptor to Caveat Venditor
- Part 2: How to be. Attunement ; Buoyancy ; Clarity
- Part 3: What to do. Pitch ; Improvise ; Serve.