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The ride of a lifetime : lessons learned from 15 years as CEO of the Walt Disney Company

by Iger, Robert (Author)

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Robert Iger became CEO of The Walt Disney Company in 2005, during a difficult time. Competition was more intense than ever and technology was changing faster than at any time in the company's history. His vision came down to three clear ideas: Recommit to the concept that quality matters, embrace te... Full description


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