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The ride of a lifetime : lessons learned from 15 years as CEO of the Walt Disney Company

by Iger, Robert (Author)

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Robert Iger became CEO of The Walt Disney Company in 2005, during a difficult time. Competition was more intense than ever and technology was changing faster than at any time in the company's history. His vision came down to three clear ideas: Recommit to the concept that quality matters, embrace te... Full description


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Table of Contents:
  • Starting at the bottom
  • Betting on talent
  • Know what you don't know (and trust in what you do)
  • Enter Disney
  • Second in line
  • Good things can happen
  • It's about the future
  • The power of respect
  • Disney-Pixar and a new path to the future
  • Marvel and massive risks that make perfect sense
  • Star Wars
  • If you don't innovate, you die
  • No price on integrity
  • Core values
  • Appendix: Lessons to lead by.