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Summary
"The Catalyst identifies the key barriers to change and how to mitigate them. You'll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organizational... Full description
Table of Contents:
- Reactance
- Endowment
- Distance
- Uncertainty
- Corroborating evidence
- Epilogue
- Acknowledgments
- Appendix. Active listening ; Applying freemium ; Force field analysis.