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Brand real how smart companies live their brand promise and inspire fierce customer loyalty (Your coach in a box)

by Vincent, Laurence.

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Summary

Organizations are forever pouring creative energy into their branding strategies, tweaking their logos and websites, and building identities that range from warm and fuzzy to ultracool and edgy. But many forget that a brand, at its heart, is a promise to deliver results. If your brand experience fai... Full description

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