Becoming Trader Joe : how I did business my way and still beat the big guys
by Coulombe, Joe, 1930-2020 (Author), Civalleri, Patty (Author)
Summary
Build an iconic shopping experience that your customers love--and a work environment that your employees love being a part of--using this blueprint from Trader Joe's visionary founder, Joe Coulombe. Full description
- Foreword / by Leroy D. Watson
- Preface: What's in a name?
- A trader Joe's sampler
- How we got there
- Mac the Knife
- First I sell, then I leave
- Addendum: Post de-partum.