The things we love : how our passions connect us and make us who we are
by Ahuvia, Aaron (Author)
Summary
An "exciting and engaging" investigation (Jonah Berger) of the secret, tangled emotional relationships people have with things--drawing on cutting-edge findings from the fields of psychology, neuroscience, and marketing. Books, baseball cards, ceramic figurines, art, iPhones, clothing, cars, music,... Full description
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