Ralph Nader (People who have helped the world)

Trillion-dollar moms : marketing to a new generation of mothers

Consuming kids : the hostile takeover of childhood

The overspent American :upscaling, downshifting, and the new consumer

The tanning of America : how hip-hop created a culture that rewrote the rules of the new economy

Better mousetraps : product improvements that led to success

The seventeen traditions

Hooked : how to build habit-forming products

Unlocking the customer value chain : how decoupling drives consumer disruption

Clients first : the two word miracle

The marketing of evil : how radicals, elitists, and pseudo-experts sell us corruption disguised as freedom

Contagious : why things catch on

Satisfied customers tell three friends, angry customers tell 3,000 : running a business in today's consumer driven world

Bag the elephant! : how to win & keep big customers

Marketing to millennials : reach the largest and most influential generation of consumers ever

The age of surveillance capitalism : the fight for a human future at the new frontier of power

Women want more : how to capture your share of the world's largest, fastest-growing market

Buy ology : truth and lies about why we buy

Gen buY : how tweens, teens, and twenty-somethings are revolutionizing retail

The longevity economy : unlocking the world's fastest-growing, most misunderstood market

Pearl Polto's easy guide to good credit

Screwed! : how foreign countries are ripping America off and plundering our economy, and how our leaders help them do it

Gotcha capitalism : how hidden fees rip you off every day, and what you can do about it

Reader's Digest penny pincher's almanac : 2753 surprising ideas for getting the most value out of your money, home, and possessions

My journey to the stars

Marketing research kit for dummies

Facebook marketing : leveraging Facebook's features for your marketing campaigns / Brian Carter, Justin Levy

The loyalty leap : turning customer information into customer intimacy

Pinterest power : market your business, sell your product, and build your brand on the world's hottest social network

Zero to 100,000 : social media tips and tricks for small businesses

Monster loyalty : how Lady Gaga turns followers into fanatics

No B.S. grassroots marketing : the ultimate no holds barred take no prisoners guide to growing sales and profits of local small businesses

Buying in : the secret dialogue between what we buy and who we are

Women want more : how to capture your share of the world's largest, fastest-growing market

The customer rules : the 39 essential rules for delivering sensational service

Value proposition design : how to create products and services customers want

What customers crave : how to create relevant and memorable experiences at every touchpoint

The nonprofit marketing guide : high-impact, low-cost ways to build support for your good cause

Pinfluence : the complete guide to marketing your business with Pinterest

The customer rules : the 39 essential rules for delivering sensational service

Going social : excite customers, generate buzz, and energize your brand with the power of social media