Ralph Nader (People who have helped the world)

Consuming kids : the hostile takeover of childhood

The overspent American :upscaling, downshifting, and the new consumer

The tanning of America : how hip-hop created a culture that rewrote the rules of the new economy

Better mousetraps : product improvements that led to success

The seventeen traditions

Hooked : how to build habit-forming products

Unlocking the customer value chain : how decoupling drives consumer disruption

Clients first : the two word miracle

The marketing of evil : how radicals, elitists, and pseudo-experts sell us corruption disguised as freedom

Contagious : why things catch on

Satisfied customers tell three friends, angry customers tell 3,000 : running a business in today's consumer driven world

Bag the elephant! : how to win & keep big customers

Marketing to millennials : reach the largest and most influential generation of consumers ever

The age of surveillance capitalism : the fight for a human future at the new frontier of power

Women want more : how to capture your share of the world's largest, fastest-growing market

Gen buY : how tweens, teens, and twenty-somethings are revolutionizing retail

Buy ology : truth and lies about why we buy

The longevity economy : unlocking the world's fastest-growing, most misunderstood market

Gotcha capitalism : how hidden fees rip you off every day, and what you can do about it

Reader's Digest penny pincher's almanac : 2753 surprising ideas for getting the most value out of your money, home, and possessions

What customers crave : how to create relevant and memorable experiences at every touchpoint

Viral loop : from Facebook to Twitter, how today's smartest businesses grow themselves

Real-time marketing & PR : how to instantly engage your market, connect with customers, and create products that grow your business now

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly

A quick start guide to mobile marketing : how to create a dynamic campaign and improve your competitive advantage

A quick start guide to social media marketing : high impact low-cost marketing that works

The thank you economy

The zen of social media marketing : an easier way to build credibility, generate buzz, and increase revenue

Pinfluence : the complete guide to marketing your business with Pinterest

Monster loyalty : how Lady Gaga turns followers into fanatics

Going social : excite customers, generate buzz, and energize your brand with the power of social media

The customer rules : the 39 essential rules for delivering sensational service

No B.S. grassroots marketing : the ultimate no holds barred take no prisoners guide to growing sales and profits of local small businesses

Pinterest power : market your business, sell your product, and build your brand on the world's hottest social network

Zero to 100,000 : social media tips and tricks for small businesses

Marketing research kit for dummies

The customer rules : the 39 essential rules for delivering sensational service

Meatball sundae : is your marketing out of sync?

The nonprofit marketing guide : high-impact, low-cost ways to build support for your good cause

Value proposition design : how to create products and services customers want