Ralph Nader (People who have helped the world)

Shoptimism why the American consumer will keep on buying no matter what

Trillion-dollar moms : marketing to a new generation of mothers

Consuming kids : the hostile takeover of childhood

The overspent American :upscaling, downshifting, and the new consumer

The tanning of America : how hip-hop created a culture that rewrote the rules of the new economy

Better mousetraps : product improvements that led to success

The seventeen traditions

Hooked : how to build habit-forming products

Happy customers everywhere how your business can profit from the insights of positive psychology

Unlocking the customer value chain : how decoupling drives consumer disruption

Clients first : the two word miracle

The marketing of evil : how radicals, elitists, and pseudo-experts sell us corruption disguised as freedom

Satisfied customers tell three friends, angry customers tell 3,000 : running a business in today's consumer driven world

Contagious : why things catch on

Bag the elephant! : how to win & keep big customers

Delight your customers 7 simple ways to raise your customer service from ordinary to extraordinary

Marketing to millennials : reach the largest and most influential generation of consumers ever

The age of surveillance capitalism : the fight for a human future at the new frontier of power

Women want more : how to capture your share of the world's largest, fastest-growing market

The intention economy when customers take charge

Tilt shifting your strategy from products to customers

Gravitational marketing the science of attracting customers

Buy ology : truth and lies about why we buy

The ultimate question 2.0 : how net promoter companies thrive in a customer-driven world

Gen buY : how tweens, teens, and twenty-somethings are revolutionizing retail

The longevity economy : unlocking the world's fastest-growing, most misunderstood market

The ultimate question 2.0 how net promoter companies thrive in a customer-driven world

Youtility why smart marketing is about help not hype

Conquer your debt : how to solve your credit problems

Pearl Polto's easy guide to good credit

Screwed! : how foreign countries are ripping America off and plundering our economy, and how our leaders help them do it

Gotcha capitalism : how hidden fees rip you off every day, and what you can do about it

Consumer reports

Reader's Digest penny pincher's almanac : 2753 surprising ideas for getting the most value out of your money, home, and possessions

My journey to the stars

I hate everyone, except you

Endurance : a year in space, a lifetime of discovery

Endurance : a year in space, a lifetime of discovery

Act of Congress : how America's essential institution works, and how it doesn't

Scam-proof your life : 377 smart ways to protect you & your family from ripoffs, bogus deals & other consumer headaches