by Thomas, Dana, 1964-
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Targeted : how technology is revolutionizing advertising and the way companies reach consumers
Trade-off : why some things catch on, and others don't
Nudge : improving decisions about health, wealth, and happiness
Satisfied customers tell three friends, angry customers tell 3,000 : running a business in today's consumer driven world
Cheap : the high cost of discount culture
English
Luxury goods industry.