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Targeted : how technology is revolutionizing advertising and the way companies reach consumers

by Smith, Mike, 1966- (Author)

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Summary

"This is the new encyclopedia for all matters digital advertising. Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled -- online advertising is exploding. Growing at a compound annual r... Full description

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