Summary
Gary Vaynerchuk contends that the people and companies harnessing the word-of-mouth power provided by multiplatform media -- those that can shift their outlook and operations to be more customer-aware and fan-friendly -- will pull away from the pack and profit in today's markets. Full description
Summary: |
Gary Vaynerchuk contends that the people and companies harnessing the word-of-mouth power provided by multiplatform media -- those that can shift their outlook and operations to be more customer-aware and fan-friendly -- will pull away from the pack and profit in today's markets. |
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Physical Description: |
xvi, 240 p., [16] p. of plates : col. ill. ; 22 cm. |
Bibliography: |
Includes bibliographical references. |
ISBN: |
9780061914188 (hbk.) 0061914185 (hbk.) 9780061914249 (pbk.) 006191424X (pbk.) |
Author Notes: |
In the spring of 2009, he and his brother launched VaynerMedia, a social media brand consulting agency. He has written several books including Gary Vaynerchuk's 101 Wines: Guaranteed to Inspire, Delight, and Bring Thunder to Your World, The Thank You Economy, and Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy, Social World. (Bowker Author Biography) |