It's your business : 183 essential tips that will transform your small business
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Summary
The host of MSNBC's "Your Business" offers tips and practical advice for small business owners and entrepreneurs on a wide range of topics including finance, human resources, public relations, and sales that will help them succeed. Full description
Table of Contents:
- Finding your funding : attracting investors, getting loans, and tapping other sources of capital
- Getting it off the ground : launching a new company, product, or service
- Being the leader : understanding your business and yourself
- Creating your team : hiring, firing, evaluating, and other HR issues
- Managing people : how to get the best from your employees
- Closing the sale : selling your goods or services
- Cultivating customers : getting and keeping your customers
- Getting your message out there : marketing your company and courting the press
- Building relationships : networking and communication
- Controlling costs : how to keep expenses in check
- Running the office : keeping things running smoothly.