Creativity, Inc. : overcoming the unseen forces that stand in the way of true inspiration
by Catmull, Edwin E. (Author), Wallace, Amy (Author)
Summary
"In 1986, Ed Catmull co-founded Pixar, a modest start-up with an immodest goal: to make the first-ever computer animated movie. Nine years later, Pixar released Toy Story, which went on to revolutionize the industry, gross $360 million, and establish Pixar as one of the most successful, innovative,... Full description
- Introduction: Lost and found
- Getting started. Animated ; Pixar is born ; A defining goal ; Establishing Pixar's identity
- Protecting the new. Honesty and candor ; Fear and failure ; The hungry beast and the ugly baby ; Change and randomness ; The hidden
- Building and sustaining. Broadening our view ; The unmade future
- Testing what we know. A new challenge ; Notes day
- Afterword: The Steve we knew
- Starting points: Thoughts for managing a creative culture.