Summary
"The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention--and how we can leverage them to draw and retain attention for our ideas, work, companies, and more.Whether you're an artist or a salesperson, a teacher or an engineer, a ma... Full description
- A bonfire of attention
- The three stages of attention
- Automaticity trigger
- Framing trigger
- Disruption trigger
- Reward trigger
- Reputation trigger
- Mystery trigger
- Acknowledgment trigger
- the influence of attention.