Data-ism : the revolution transforming decision making, consumer behavior, and almost everything else
by Lohr, Steve.
Summary
By one estimate, 90 percent of all of the data in history was created in the last two years. In 2014, International Data Corporation calculated the data universe at 4.4 zettabytes, or 4.4 trillion gigabytes. That much information, in volume, could fill enough slender iPad Air tablets to create a sta... Full description
- How big is big data?
- Potential. Potential. Potential
- Bet the company
- Sight and insight
- The rise of the data scientist
- Data storytelling: Correlation and context
- Data gets physical
- The yin and yang of behavior and data
- The long game
- The prying eyes of big data
- The future: Data capitalism.