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Summary
Explores the subtle, secret influences that affect the decisions we make--from what we buy, to the careers we choose, to what we eat. Full description
Summary: |
Explores the subtle, secret influences that affect the decisions we make--from what we buy, to the careers we choose, to what we eat. You think that your choices and behaviors are driven by your individual, personal tastes, and opinions. Our own personal thoughts and opinions is patently obvious. Right? Wrong. Other people's behavior has a huge influence on everything we do, from the mundane to the momentous. Berger integrates research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices as individuals. |
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Item Description: |
Front cover includes a lenticular overlay so that the words "Everyone's reading it!" appear over the title when the book is tipped. |
Physical Description: |
vi, 264 pages : illustrations ; 22 cm |
Bibliography: |
Includes bibliographical references and index. |
ISBN: |
1476759693 9781476759692 |
Author Notes: |
(Bowker Author Biography) |