Imagine it forward : courage, creativity, and the power of change
by Comstock, Beth (Author), Raz, Tahl (Author)
Summary
"Beth Comstock, the former Vice Chair and Chief Marketing Officer at GE, and their long-time head of business innovation and change initiatives, tackles the one issue that keeps managers, executives and leaders up at night at every corporation in America and throughout the world -- how to stay nimbl... Full description
- Introduction : Closing the imagination gap
- Section I : Self-permission
- Reinvention
- The outsider inside
- Challenge : grab agency
- Section II : Discovery
- Edison's marines
- A breakthrough of imagination : a new way of marketing
- Ecomagination
- Challenge : make room for discovery
- Section III : Agitated inquiry
- Naysayers and the digital onslaught
- Failing forward : it takes a village
- Getting it right
- Challenge : getting good at conflict
- Section IV : Storycraft
- Rewriting your story
- Minds, machines, and market share
- Challenge : storytelling's unexpected power
- Section V : Creating a new OS
- Opening up
- Illuminating the darkness : a faint and flickering light
- Challenge : be a emergent leader.