Change by design : how design thinking transforms organizations and inspires innovation
by Brown, Tim (Writer on industrial design) (Author), Katz, Barry (Author)
Summary
The subject of "design thinking" is the rage at business schools, throughout corporations, and increasingly in the popular press--due in large part to work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of design belong... Full description
Summary: |
The subject of "design thinking" is the rage at business schools, throughout corporations, and increasingly in the popular press--due in large part to work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of design belong at every level of business. |
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Item Description: |
Includes index. |
Physical Description: |
viii, 294 pages : illustrations ; 24 cm |
Bibliography: |
Includes bibliographical references and index. |
ISBN: |
0062856626 9780062856623 |