The He-Man effect : how American toymakers sold you your childhood
by Box, Brian (Author)
Summary
"Powered by the advent of television and super-charged by the deregulation era of the 1980s, media companies and toy manufacturers joined forces to dominate the psyches of American children. But what are the consequences when a developing brain is saturated with the same kind of marketing bombardmen... Full description
Summary: |
"Powered by the advent of television and super-charged by the deregulation era of the 1980s, media companies and toy manufacturers joined forces to dominate the psyches of American children. But what are the consequences when a developing brain is saturated with the same kind of marketing bombardment found in Red Scare propaganda? Brian "Box" Brown's The He-Man Effect shows how corporate manipulation brought muscular, accessory-stuffed action figures to dizzying heights in the 1980s and beyond. Bringing beloved brands like He-Man, Transformers, My Little Pony, and even Mickey Mouse himself into the spotlight, this graphic history exposes a world with no rules and no concern for results beyond profit."--Amazon. |
---|---|
Physical Description: |
258 pages : chiefly illustrations (black and white) ; 22 cm |
Bibliography: |
Includes bibliographical references. |
ISBN: |
9781250261403 1250261406 |
Author Notes: |
|