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Summary
Whether you're an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource provides you with the hands-on tools you need to identify, obtain, record, and analyze marketing data. Full description
Summary: |
Whether you're an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource provides you with the hands-on tools you need to identify, obtain, record, and analyze marketing data. |
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Item Description: |
Includes index. |
Physical Description: |
xiv, 392 p. : ill. ; 24 cm. + 1 DVD-ROM (4 3/4 in.) |
ISBN: |
9780470520680 (pbk.) 047052068X (pbk.) |
Author Notes: |
Jeremy J. Sierra , PhD, is an assistant professor of marketing with a teaching interest in sports marketing and marketing research. |