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Marketing research kit for dummies (--For dummies)

by Hyman, Michael R.

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Whether you're an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource provides you with the hands-on tools you need to identify, obtain, record, and analyze marketing data. Full description


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Table of Contents:
  • Marketing research: learn it, live it, love it
  • Surveys: a great way to research
  • More methods to meet your needs
  • Collecting, analyzing, and reporting your data
  • The part of tens.