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The behavior gap : simple ways to stop doing dumb things with money

by Richards, Carl, 1972-

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Financial planner and Morningstar Advisor columnist Richards explains why we keep making bad choices with our money based on our emotions and succeeds in showing us how what we often think is right regarding investments rarely is. Full description


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Table of Contents:
  • Four pairs of skis
  • We don't beat the market, the market beats us
  • The perfect investment
  • Ignore advice, make fun of forecasts
  • Financial life planning
  • Too much information
  • Plans are worthless
  • Feelings
  • You're responsible for your behavior (but you can't control the results)
  • When we talk about money
  • Simple. Not easy.