Fundraising principles and practice (Educational resources for nonprofit and public management)
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Table of Contents:
- Introduction to the Nonprofit Sector
- The Development of a Profession / Eugene R. Tempel and Sarah K Nathan
- Ethical Fundraising
- Ethical Fundraising
- Social Influences on Giving
- Fundraising Planning: The Fundraising Audit
- Fundraising Planning
- The Case For Support / Timothy L. Seiler, Eva E. Aldrich
- Assessing Fundraising Performance
- Direct Response Fundraising
- Fundraising Online: Techniques and Tools / Ted Hart, Adrian Sargeant
- Donor Retention and Development
- Major Gift Fundraising / Robert F. Hartsook, Adrian Sargeant.
- Bequest, In Memoriam and Tribute Giving
- Planned Giving / Matthew J. Beem, Adrian Sargeant
- Corporate Giving and Fundraising / Dwight F. Burlingame and Adrian Sargeant
- Grant Fundraising
- Managing Fundraising Volunteers / Walter Wymer, Adrian Sargeant
- Events Fundraising
- Women and Philanthropy / Debra J. Mesch, Andrea Pactor
- Public Trust and Confidence
- The Social Role of Fundraising / Richard B. Gunderman.