The things we love : how our passions connect us and make us who we are
by Ahuvia, Aaron (Author)
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Summary
An "exciting and engaging" investigation (Jonah Berger) of the secret, tangled emotional relationships people have with things--drawing on cutting-edge findings from the fields of psychology, neuroscience, and marketing. Books, baseball cards, ceramic figurines, art, iPhones, clothing, cars, music,... Full description
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Main Language
English
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English
Edition
First edition.
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