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The lean entrepreneur : how visionaries create products, innovate with new ventures, and disrupt markets

by Cooper, Brant (Author), Vlaskovits, Patrick (Author)

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Summary

"The Lean Entrepreneur" banishes the "Myth of the Visionary" and shows you how you can implement proven, actionable techniques to create products and disrupt existing markets on your way to entrepreneurial success. This guide combines the concepts of customer insight, rapid experimentation, and acti... Full description

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