by Kaplan, Steve, 1960-
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Unlocking the customer value chain : how decoupling drives consumer disruption
Satisfied customers tell three friends, angry customers tell 3,000 : running a business in today's consumer driven world
The tanning of America : how hip-hop created a culture that rewrote the rules of the new economy
Free : the future of a radical price
Guerrilla marketing : easy and inexpensive strategies for making big profits from your small business
Hug your customers : the proven way to personalize sales and achieve astounding results
Zero to 100,000 : social media tips and tricks for small businesses
Gen buY : how tweens, teens, and twenty-somethings are revolutionizing retail
The marketing of evil : how radicals, elitists, and pseudo-experts sell us corruption disguised as freedom
Viral loop : from Facebook to Twitter, how today's smartest businesses grow themselves
Clients first : the two word miracle
Monster loyalty : how Lady Gaga turns followers into fanatics
Value proposition design : how to create products and services customers want
Consuming kids : the hostile takeover of childhood
Hooked : how to build habit-forming products
Marketing to millennials : reach the largest and most influential generation of consumers ever
The thank you economy
Buy ology : truth and lies about why we buy
Jab, jab, jab, right hook : how to tell your story in a noisy, social world
The new rules of marketing and PR : how to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers directly
Going social : excite customers, generate buzz, and energize your brand with the power of social media
Women want more : how to capture your share of the world's largest, fastest-growing market
Real-time marketing & PR : how to instantly engage your market, connect with customers, and create products that grow your business now
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
Better mousetraps : product improvements that led to success
What customers crave : how to create relevant and memorable experiences at every touchpoint
Marketing made easy
The Nordstrom way to customer service excellence : a handbook for implementing great service in your organization
The long tail : why the future of business is selling less of more
The complete guide to direct marketing : creating breakthrough programs that really work
Lateral marketing : new techniques for finding breakthrough ideas
Meatball sundae : is your marketing out of sync?
The nonprofit marketing guide : high-impact, low-cost ways to build support for your good cause
Contagious : why things catch on
Buying in : the secret dialogue between what we buy and who we are
No B.S. grassroots marketing : the ultimate no holds barred take no prisoners guide to growing sales and profits of local small businesses
The age of surveillance capitalism : the fight for a human future at the new frontier of power
Pinterest power : market your business, sell your product, and build your brand on the world's hottest social network
The zen of social media marketing : an easier way to build credibility, generate buzz, and increase revenue
Marketing research kit for dummies
English
Consumer satisfaction.
Success in business.
Target marketing.