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Donor-centered fundraising : how to hold on to your donors and raise much more money

by Burk, Penelope.

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"Supported by dozens of studies over twenty years involving tens of thousands of donors, 'Donor-Centered Fundraising' paints a candid picture of why donors stop giving, and what it will take to preserve their ongoing loyalty in the future. In clear language and backed by statistical evidence, the bo... Full description

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