Lean for dummies (--For dummies)

Delight your customers 7 simple ways to raise your customer service from ordinary to extraordinary

Meatball sundae : is your marketing out of sync?

Satisfied customers tell three friends, angry customers tell 3,000 : running a business in today's consumer driven world

Judgment on the front line how smart companies win by trusting their people

Marketing for dummies

Value proposition design : how to create products and services customers want

The commitment engine making work worth it

Women want more : how to capture your share of the world's largest, fastest-growing market

Blue ocean strategy how to create uncontested market space and make the competition irrelevant

Buying in : the secret dialogue between what we buy and who we are

Lateral marketing : new techniques for finding breakthrough ideas

Contagious : why things catch on

Hooked : how to build habit-forming products

Women want more : how to capture your share of the world's largest, fastest-growing market

The intention economy when customers take charge

Smarter, faster, cheaper non-boring, fluff-free strategies for marketing and promoting your business

Guerrilla marketing : easy and inexpensive strategies for making big profits from your small business

Marketing research kit for dummies

What matters now how to win in a world of relentless change, ferocious competition, and unstoppable innovation

Better mousetraps : product improvements that led to success

The Nordstrom way to customer service excellence : a handbook for implementing great service in your organization

Social media 101 tactics and tips to develop your business online

How excellent companies avoid dumb things : breaking the 8 hidden barriers that plague even the best businesses

The thank you economy

Tilt shifting your strategy from products to customers

Duct tape marketing the world's most practical small business marketing guide

Simple sabotage : a modern field manual for detecting and rooting out everday behaviors that undermine your workplace

Zero to 100,000 : social media tips and tricks for small businesses

The loyalty leap : turning customer information into customer intimacy

No B.S. grassroots marketing : the ultimate no holds barred take no prisoners guide to growing sales and profits of local small businesses

Pinfluence : the complete guide to marketing your business with Pinterest

Facebook marketing : leveraging Facebook's features for your marketing campaigns / Brian Carter, Justin Levy

Happy customers everywhere how your business can profit from the insights of positive psychology

Content rules how to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business

The ultimate question 2.0 how net promoter companies thrive in a customer-driven world

Brand real how smart companies live their brand promise and inspire fierce customer loyalty

Going social excite customers, generate buzz, and energize your brand with the power of social media

Re-imagine! : [business excellence in a disruptive age]

It doesn't have to be crazy at work

Beyond the goal Eliyahu M. Goldratt speaks on the theory of constraints